National Instruments Wins Product, Team Awards for Innovation and Excellence

June 29, 2010 – National Instruments has received four awards from leading industry trade publications for hardware and software, as well as an award recognising the company for excellence in business-to-business marketing. Editors and readers from Test & Measurement World, Design News and Control Engineering selected NI X Seriesmultifunction data acquisition (DAQ) devices for PCI Express and PXI Express, the NI wireless sensor network (WSN) platform and the NI LabVIEW NI SoftMotion Module for their technological advancement and innovation. Additionally, the Marketing Leadership Council selected the NI Energising Engineers at NIWeekcampaign for its marketing insight and creative use of social media platforms.

Test & Measurement World recognised X Series multifunction DAQ devices for PCI Express and PXI Express as the Best in Test for Data Acquisition for their integration of high-performance analogue, digital and counter/timer functionality onto a single device. Engineers can use NI LabVIEWgraphical programming software and NI-DAQmx driver software to customise X Series devices for a variety of test, measurement and control applications.

Design News selected the NI WSN platform as a Golden Mousetrap Best New Products award winner for its complete monitoring solution and software integration abilities. The NI WSN platform was also recognised by Control Engineering with an Engineers’ Choice Award for I/O Systems in Wireless. Additionally, Control Engineering recognised the LabVIEW NI SoftMotion Module with the Engineers’ Choice Award for Design, Simulation, and Diagnostics for its simplification of configuring motion axis settings and implementing custom motion control applications.

The NI marketing team received the Marketing Leadership Council B2B Marketing Communications Award for its achievements in business-to-business marketing communication for its social media campaign executed at NIWeek 2009. The team was lauded for its identification of what drives customers to connect and creative use of social media platforms to help users to achieve their goals.

Readers can learn more about X Series at, NI WSN platform at LabVIEW Readers can learn more about these awards and others, as well as a list of more than 20 years’ worth of awards received by National Instruments at

About National Instruments
National Instruments ( is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications. NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 30,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 15 percent of revenue. Headquartered in Austin, Texas, NI has more than 5,000 employees and direct operations in more than 40 countries. For the past 11 years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.