Planning for the upturn

Advantage West Midlands has invested £9.8m in Jaguar’s former Browns Lane site in Coventry and is preparing the area for the economic upturn.

Advantage West Midlands has invested £9.8m in Jaguar’s former

Browns Lane
plant in Coventry and is preparing the site for the economic upturn.

The investment, which has brought the site into the agency’s ownership, will fund the remediation of the site.

New plans for the site are focused on manufacturing and office use rather than large-scale distribution.

Ian Austin, regional minister for the West Midlands, said: ‘It is vital that key sites like

Browns Lane
are prepared in readiness for the economic upturn.

‘The region must be in the best position possible to make the most of new opportunities when they arrive.’

Mick Laverty, chief executive of Advantage West Midlands, said: ‘Our intervention at

Browns Lane
is a direct response to the economic downturn. In better times the market would have sustained the development.

‘This will help attract the right businesses and employers, ensuring the site realises its potential to create more than 2,500 high-value jobs and bring forward 60,000m2 of quality office space in the near future.

‘The remediation work itself will also keep people in jobs, while the development of the site will help to address the shortage of employment land in Coventry.’

Browns Lane
site was formerly home to Jaguar car production from 1951 to 2005. At its peak, the site accommodated a workforce of more than 3,500.