The campaign, entitled Beat the Burn, is based on the idea that promoting awareness about the dangers involved in over exposure to the sun can be made fun, rather than frightening.
The sunglasses’ frames change colour to indicate the strength of the sun’s ultra-violet rays, an idea that Wherry hopes will prove popular with children.
His design was motivated by his recollections of long summers spent as a child on the beaches around Jersey when he used to get sunburnt when he forget to put sunscreen on, not realising how strong the sun was.
’I hope the glasses will encourage people to enjoy the sun responsibly,’ he added. ’Scaring people into covering up and coating themselves with suncream could mean they end up getting vitamin D deficiency.’
The glasses, currently modelled on the Ray-Ban Wayfarer style, could be produced in a variety of colours. ’I hope that sunglasses manufacturers will take up the idea,’ Bradley said.
Swiss geoengineering start-up targets methane removal
No mention whatsoever about the effect of increased methane levels/iron chloride in the ocean on the pH and chemical properties of the ocean - are we...