Study reveals growth in the green building marketplace

The green building marketplace is accelerating around the world, according to a study released by McGraw-Hill Construction in partnership with United Technologies.

The study indicates a shift in the global construction market, now viewing green as a business opportunity rather than a niche area.

Companies said that their top reasons to do green work were client demand (35 per cent) and market demand (33 per cent) — two key business drivers of strategic planning. The next top reasons were lower operating costs (30 per cent) and branding advantage (30 per cent).

In contrast, the top reason in 2008 motivating the green building market was ‘doing the right thing’ (42 per cent) and market transformation (35 per cent), followed by client and market demand.