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Employee Filtering Solution Improves Sales Conversion Data Accuracy and Reliability for Retail Shopping Businesses

FLIR Systems, Inc. (NASDAQ: FLIR) announces the latest generation of the FLIR Brickstream 3D Gen 2 people counting sensor. This new version includes a unique employee filtering feature designed to provide retail and shopping businesses with more accurate customer traffic data and sales conversion metrics. The employee filtering feature uses a combination of Bluetooth Low Energy (BLE) technology and employee-worn tags to automatically identify and remove staff from customer counts, a process that can otherwise be manual or missing in retail environments today.

Retail people counting devices are primarily located above store entrances, making the Brickstream 3D Gen 2 with Employee Filtering ideal for environments where staff, such as greeters and security guards, are located near doorways or where they frequently enter and exit. Employee filtering is also ideal for luxury retailers where foot traffic is lower and including even a few employee counts can easily skew conversion metrics. The employee filtering feature is enabled through a small, easily concealed BLE tag worn by employees and registered to the sensor. The sensor automatically identifies staff when entering or leaving the store without any manual action required. With its patent-pending combination of BLE tag sensor technology, the Brickstream employee filtering feature identifies staff members more reliably. Retailers access the counts either directly using the FLIR Brickstream user interface, or through integration with their retail analytics software.

“The FLIR Brickstream 3D Gen 2 with Employee Filtering technology is designed to integrate with a retailer’s analytics software to improve data accuracy and provide true metrics to inform decisions impacting retail operational efficiency, such as staffing needs, sale conversion rates, and other customer behaviour insights that are key to their success,” said Serge Goldenberg, General Manager of the Integrated Imaging Solutions (IIS) Division at FLIR. “Equipping retailers with an automated and discrete employee filtering solution solves a problem for those working to collect data insights.”

The Brickstream 3D Gen 2 with Employee Filtering is now available for purchase through established FLIR Brickstream distribution partners. Employee filtering is also available for Brickstream 3D+ customers. Brickstream 3D+ customers can contact their distribution partner for details on how to enable the feature.

To learn more about the FLIR Brickstream 3D Gen 2 with Employee Filtering, please visit

FLIR Systems specialises in technologies that enhance perception and awareness.  The company brings innovative sensing solutions into daily life through its thermal imaging and visible light imaging technology and systems for measurement, diagnosis, location and advanced threat detection.  Its products improve the way people interact with the world around them, enhance productivity, increase energy efficiency and make the workplace safer.

FLIR Systems has six operating segments – surveillance, instruments, OEM and emerging markets, maritime, security and finally, detection. Of these six, ‘instruments’ is of greatest interest to trade and industry and the second largest segment in the company’s portfolio. This division provides devices that image, measure and assess thermal energy, gases and other environmental elements for industrial, commercial and scientific applications.

These products are manufactured across five production sites, three in the USA and two in Europe; Sweden and Estonia.

A model to suit every application and budget
The options that FLIR Systems provides for measuring temperature and studying thermal performance have never been greater.  Not only does the company offer a huge range of models to suit all thermal application needs but the technology is also affordable and very easy to use.  Thermal cameras now come in various shapes, sizes and degrees of sophistication and FLIR continues to invest heavily in the development of new and complementary technologies to differentiate itself from competitors.

An important milestone in the development of thermal imaging has been the introduction of the FLIR Lepton® core, a micro longwave detector, the size of a mobile SIM.  This has allowed thermal imaging to be repackaged to meet the needs of an even wider audience and, in combination with another new technology called Infrared Guided Measurement – IGM™ – has led to the development of a range of test and measurement meters with imaging capability.

Another important growth area for FLIR thermal imaging is in continuous monitoring to assure quality and safety.  Through its introduction of discrete fixed mounted thermal cameras which are fully compliant industry standard plug-and-play protocols, FLIR Systems has provided industry with infrared machine vision which is instantly ready for quick and easy network installation.

Protecting assets and people from fire is an area for which thermal imaging is least known but, thanks to FLIR Systems’ development, it is now one of the most cost-effective methods available.  Its application flexibility and rapid return on investment present an attractive proposition for any site or safety manager.

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