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Lava IP International has published its latest market intelligence study, entitled ‘Asia Market Entry: The Top 10 Ways to Market and Sell Your Products and Services in Asia’.

The guide explains how companies can find business partners across Asia and create situations that are of mutual benefit.

It includes ideas that are easy to implement but often overlooked, and encourage companies to avoid the common (and not so common) mistakes that are often made when doing business in Asia.

The guide draws on tips, experience and advice collected from more than 50 European and US executives operating successfully across the region.

Lava IP International’s publication has been written for international public companies and small and medium-sized enterprises that would like a fresh approach to Asia market entry strategies.

It is also said to be valuable for companies that are already doing business in Asia and would like to verify that they are not repeating mistakes from which other companies have successfully learned.

‘Asia Market Entry: The Top 10 Ways to Market and Sell Your Products and Services in Asia’ is the latest addition to Lava IP International’s Market Entry Strategy Guide series.

Lava IP International

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