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FLIR Systems has created a powerful visual gallery of media clips illustrating how a growing number of professional media outlets are using FLIR High Definition thermal imaging cameras for shooting TV commercials, feature stories and music videos.

The popular Secret Earth program on the History Channel showed some startling thermal imaging footage using a FLIR SC8300 HD high-speed camera to capture the activity of geysers at the world-famous Yellowstone National Park.

Nike used FLIR’s SC8313 HD thermal camera to film a commercial for the introduction of their Therma-Sphere Max thermoregulating composite technology designed for cold weather training. The blending of visual and thermal images during high-speed athletic training with Victor Cruz is used to show how well their new Therma-Sphere Max technology works to keep the athlete warm.

The song Midnight from Coldplay’s sixth album Ghost Stories was filmed almost entirely in HD thermal using FLIR’s SC8303 thermal camera. Though being in grayscale it might appear as a standard visual camera, it is mostly all thermal footage. Artistically, they chose grayscale and a blue colour palette for the eye-catching thermal footage.

FLIR Systems A8300sc is a large-format thermal imaging camera that combines high speed and top performance with high definition (HD) data capture up to 1280 x 720 pixels that enables you to show the smallest of details in applications ranging from -20 to +2000 °C. The FLIR A8300sc thermal imaging camera is designed to provide the best thermal measurement performance together with the most advanced connectivity. They are ideal for media professionals that want to capture outstanding visual images from even the most demanding applications.  Beneficially both the SC8300, and its successor the A8300sc, uniquely provide a 16:9 image format which fits nicely on regular TV screens. State-of-the-art connectivity and ease of use allow users of the A8300sc to concentrate on the photo shoot and not on the camera.


FLIR Systems specialises in technologies that enhance perception and awareness.  The company brings innovative sensing solutions into daily life through its thermal imaging and visible light imaging technology and systems for measurement, diagnosis, location and advanced threat detection.  Its products improve the way people interact with the world around them, enhance productivity, increase energy efficiency and make the workplace safer.

FLIR Systems has six operating segments – surveillance, instruments, OEM and emerging markets, maritime, security and finally, detection. Of these six, ‘instruments’ is of greatest interest to trade and industry and the second largest segment in the company’s portfolio. This division provides devices that image, measure and assess thermal energy, gases and other environmental elements for industrial, commercial and scientific applications.

These products are manufactured across five production sites, three in the USA and two in Europe; Sweden and Estonia.

A model to suit every application and budget
The options that FLIR Systems provides for measuring temperature and studying thermal performance have never been greater.  Not only does the company offer a huge range of models to suit all thermal application needs but the technology is also affordable and very easy to use.  Thermal cameras now come in various shapes, sizes and degrees of sophistication and FLIR continues to invest heavily in the development of new and complementary technologies to differentiate itself from competitors.

An important milestone in the development of thermal imaging has been the introduction of the FLIR Lepton® core, a micro longwave detector, the size of a mobile SIM.  This has allowed thermal imaging to be repackaged to meet the needs of an even wider audience and, in combination with another new technology called Infrared Guided Measurement – IGM™ – has led to the development of a range of test and measurement meters with imaging capability.

Another important growth area for FLIR thermal imaging is in continuous monitoring to assure quality and safety.  Through its introduction of discrete fixed mounted thermal cameras which are fully compliant industry standard plug-and-play protocols, FLIR Systems has provided industry with infrared machine vision which is instantly ready for quick and easy network installation.

Protecting assets and people from fire is an area for which thermal imaging is least known but, thanks to FLIR Systems’ development, it is now one of the most cost-effective methods available.  Its application flexibility and rapid return on investment present an attractive proposition for any site or safety manager.

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