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Technical PR agency ID-Marketing is hosting a series of free seminars focused on ‘Industrial PR and Marketing’ set to take place on 18 February, May, September and October 2011 in Bedfordshire.

The seminars will aim to cover what works in industrial PR and how to demystify the process.

They will cover press relations versus public relations, keywords, directories, printed and internet media, press releases, features, building a database and web profiling, with hands-on exercises.

Other topics will be ‘Marketing for Industrial SMEs – Building a Cost-Effective Promotional Pyramid’, which will feature blogs, newsletters, website SEO, video, advertising, exhibitions and social media, with a guest social media manager.

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