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The TTE Technical Training Group has launched its Apprentices For the Upturn recruitment drive.

The aim is to encourage companies to sign up apprentices, many of whom who have lost support due to the demise of the chemical industry and other industries in the region.

The campaign will emphasise the message that firms need to have a properly trained workforce in place to capitalise on opportunities that will arise when the recession comes to an end.

It will also stress that the skills learnt as part of TTE’s Apprenticeship programmes are transferable across a range of businesses.

Tiff Needell, TV presenter and former professional racing car driver, has been appointed an Apprentices for the Upturn ambassador.

To mark its launch, a banner was unfurled from the Infinity Bridge in Stockton and the Gateshead Millennium Bridge on Tyneside.

The Learning and Skills Council funds TTE apprenticeship programmes.

The TTE Technical Training Group

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