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VTT Technical Research Centre of Finland has developed printable holographic-like film technology for plastic- and fibre-based packages, which is intended to enable cost-effective and environmentally friendly dynamic printing.

According to the company, the light-scattering technology, which can be integrated into existing printing presses, allows wrappings, mobile phones, CD jewel cases and laptops to be given an attractive appearance.

Benefits of the technology — which is being jointly commercialised by Iscent and VTT — include the ability to label brand products with a solution that is difficult to counterfeit.

VTT Technical Research Centre of Finland

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