Unipart aims for fulfilment

Parts and logistics group Unipart has launched Ufulfil.com, a new division that aims to bridge the gap between e-business and order fulfilment.

Through Ufulfil, Unipart believes it can gear its ‘bricks and mortar’ logistics experience specifically to dot.com requirements to offer an end-to-end service for companies going online.

Unipart already provides logistics services to the automotive, IT, defence and healthcare sectors. But fulfilment has become a major e-business issue, with many companies concerned that the benefits of e-trading will be lost if its physical distribution network is unable to cope.

Ufulfil recently named Formula One team Orange Arrows as its first customer. Unipart will provide a business-to-consumer online shop for the team, handling ordering, warehousing and distribution of its merchandise around the world.

Unipart believes the fast-growing business-to-business arena offers major opportunities. A spokeswoman said: ‘B2B is likely to comprise a significant part of Ufulfil’s business. The B2C area is already quite crowded, but B2B is growing so quickly that any company with an established logistics operation is bound to look at the opportunities.’ Ufulfil is believed to be indiscussion with other parties to provide e-business services. The rapidly growing number of electronic exchanges, many of which only exist online, are likely to be a particular target market.