University to host industries conference on Web

On 23 June, Sheffield Hallam University will host a conference on creative industries.

Nineteen distinguished contributors include Secretary of State Chris Smith, Film-maker and education expert Lord Puttnam, BT Chief Technologist and futurologist Peter Cochrane, BBC Online Director Nigel Chapman, Adam Dunlop, head of Sony music video UK, Rich Gold of the Xerox Palo Alto Reseach Centre, California, YTV Managing Director Richard Gregory, Charles Landry of Comedia, and several other leading figures in creative industries policy and practice.

Entitled Creative Industries, new perspectives for a new century, the conference examines the creative economy, the creative industries themselves, creative industries policy and research and the future of creative industries.

The sector is one of the fastest growing in the U.K., worth £60 billion per year to the national economy. Creative industries have an important economic, social, cultural and political role to play in the future of Britain in a global context. They include, for example, advertising, design, crafts, the internet, film, broadcasting, publishing, performing arts, architecture, fashion, music and interactive leisure software.

Together the sub-sectors that make up creative industries generate exciting new ideas, inspire new production, develop new ways of working and link traditional manufacturing with the new networked economy.

Sheffield Hallam University spokesperson Jon Pyle explained, ‘It’s all too easy, but dangerous, to under-rate the significance of creative industries. We believe everyone needs to have a stake in them both as consumers and, increasingly, as producers. This is a democratic right, a matter of literacy and an economic necessity – whether the context is entertainment, skill development, lifelong learning or education for active citizenship.

‘This conference is significant not only because of the exceptional calibre of the presenters but also because it brings together policy-makers with the people who actually work in creative industries. For anyone with an interest in the future of creative industries, as a source of ideas, inspiration and insight it’s not to be missed.’

A non-commercial event, the conference is designed to be within the reach of people in start-up businesses and the voluntary sector (both vitally important to the future of Creative Industries) as well as industrialists, chief executives of private and public bodies and educators, corporate policy makers and investors. So the only charge to attend is a £25 per delegate registration fee.

Details are available on the web now at www.shu.ac.uk/creative, or a brochure can be requested by phoning 0114 225 3882.