Generative design: leveraging artificial intelligence for design optimisation

Generative design is promising to revolutionise products and the way they are made. Drawing on cloud computing and artificial intelligence, the technology creates designs unlike anything engineers might come up with on their own as Paul Haimes,

vice president of Solutions Consulting at PTC, explains.

Generative design is transforming the world of design engineering and has the potential to deliver on some of the broader challenges around sustainability and the circular economy. In its simplest form it is a technology in which 3D models are created by computer software allowing greater optimisation for purpose and reducing the design cycle.

The basic aim of generative design is to allow engineers to spend more time engineering and less time iterating on design alternatives – which encourages creativity from the outset and enables engineers to realise their ideas in ways that had not previously been possible. The software driven solutions often go beyond the limit of their personal experience by leveraging powerful artificial intelligence (AI) capabilities that guide the next generation of high-performance product designs.

The Engineer talks: watch our video interview with Paul on generative design

The Engineer talks: watch our video interview with Paul about industrial applications of augmented reality

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