Interview: Analog Devices' Martin Cotter on maintaining an edge in the dynamic world of semiconductors

Digitisation across multiple sectors is putting Analog Devices Inc at the forefront of connecting the digital and physical worlds. Jason Ford spoke to ADI’s Martin Cotter about how the company is evolving to maintain its leading position.

In the dynamic world of technology, Analog Devices Inc (ADI) is solidifying its position as a global leader, with its Limerick, Ireland facility serving as a hub of innovation and a driver of intelligent edge technologies.

Semiconductors, often referred to as the building blocks of modern technology, are ubiquitous. As Martin Cotter, ADI’s senior vice president of the Industrial and Multi Markets Business Unit and president of Analog Devices (ADI) EMEA, said: “You can’t ship your car, you can’t have industrial output unless you have the latest and greatest of semiconductor solutions.” Indeed, semiconductors power everything from smartphones to industrial machinery, serving as the unseen enablers of our technological world.

In June, 2023 the company invited journalists to its European regional headquarters on the Raheen Industrial Estate in Limerick for a tour of the company’s 100,000 sq-ft Catalyst, a €100m facility opened in 2022 that enables ADI’s customers to work with its R&D experts on developing solutions in areas ranging from – but not limited to - Industry 4.0, sustainable energy, automotive electrification, and next generation connectivity. ADI knows all too well that these sectors are digitising, and Catalyst provides them with insights that help quantify the scale of the change and where their solutions fit in.

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