All inclusive design

Researchers at Cambridge University's Department's Engineering Design Centre (EDC) have developed a guide which shows how products could be improved to appeal to a wider range of people.

As well as guidance covering all stages of the design process, the so-called 'Inclusive Design Toolkit' comprises a book and web resource.

By 2020, more than half the adult population will be over 50 years old. People's capabilities reduce as age increases - be it through medical conditions, or as a result of deteriorating eyesight and reduced grip strength.

These physical limitations may put them off certain poorly-designed products, even though people in older age groups conversely often have the highest disposable income. As a result there is a business case, as well as a strong moral argument, for designing products that are less frustrating for that age group to use.

'We can all cite examples of products that are difficult to use,' said project leader John Clarkson. 'For example, the average purchaser of a sports car is aged 55, but many models put off older buyers because they are difficult to get into and out of. By applying inclusive design principles, involving users in the design process, and considering the needs of people with reduced capabilities, products can be made more usable, useful and desirable.'