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As companies continue to look towards achieving increased productivity while saving on costs, software resellers are making inroads into new markets

The tough economic climate has seen companies in all sectors of the economy seeking out new opportunities wherever they can find them, with flexibility the name of the game.

The technical software distribution industry is no exception, as Alan Sampson of SolidWorks reseller Solid Solutions Management (SSM) confirmed. 'This month we are pinching ourselves slightly, as we can't believe how fantastic it's been. February was our worst month in a very long time, but July is looking fantastic. We sold 70-plus systems and more than 1,000 education seats.

'While all this has been going on, our basic strategy has been to do business a little bit smarter and try to cut costs where we can,' said Sampson. 'By doing this we managed to keep the downturn to within normal seasonal variation of the order of 10 to 15 per cent year-on-year, which isn't a total catastrophe as long as there is other business in the pipeline to compensate.'

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