BP fuels carbon neutral motoring

BP has launched targetneutral, a non-profit making partnership initiative that is the UK's first mainstream scheme to "neutralise" the CO2 emissions caused by driving.

Road transport accounts for 22 per cent of UK CO₂ emissions. The scheme enables drivers to take direct action to reduce their individual impact on climate change by funding CO₂ reductions generated from environmental projects.

The targetneutral website allows a driver to calculate and pay for the cost of the annual CO₂ reduction required to make their vehicle CO₂ neutral. An average car, driven 10,000 miles in a year, generates approximately four tonnes of CO₂. To neutralise this amount of carbon emissions via the initiative will cost around £20 a year.

targetneutral features what BP dubs a "reduce, replace, neutralise" framework. Drivers are encouraged to reduce emissions by using less fuel, replace vehicle consumables such as fuel and tyres with more efficient products and neutralise CO₂ missions by donating through targetneutral.