Collaborate to compete

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The shift in market forces has led to major organisations looking at the benefits of working with clusters of small and medium sized companies, says Fiona Tatton.

The way organisations are doing business is changing. Leading companies recognise they can get better value from contracting with a single entity offering multiple skill sets. When small and medium sized firms join forces they are able to share skills and resources and deliver a service or product to customers that would normally be out of their reach.

This new way of thinking has led to the popularity of working in a 'cluster' environment. A significant number of enterprising businesses now realise that working in clusters brings them financial success and an ideal environment for networking, innovation and investment.

It is not just businesses that benefit from working in a cluster environment. Today research institutions, universities and professional communities are joining up with small and medium sized business to form networks in a variety of market sectors. This means the academic community can harness the latest developments through collaboration with the commercial world.

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