Computerised make up

HP has demonstrated a new colour matching technology that could change the way people shop for products that require colour coordination, such as cosmetics.

HP Labs, the company’s central research arm, has developed a technology that uses sophisticated imaging algorithms and mobile networking to match colours that complement one another, including makeup specific to skin colouring.

Retailers, consumer goods and other companies that require a high level of colour or image coordination could implement the technology to offer services that help their customers select the right products for their needs.

The colour matching technology, which is currently in prototype, builds on HP’s expertise in imaging, color science, mobility and networking.

Instead of sitting down with a consultant at a beauty counter, a shopper photographs herself using a mobile phone camera and while holding a specially designed colour chart. The person then sends the photo as an MMS (multimedia message) to an advisory service. That system locates the person’s face within the image and colour corrects the image for camera and lighting discrepancies.