Design Firm for UK’s Top Retailers Uses Z Corp. 3D Printer To Create Shopping Environments that Prompt Consumers to Buy

BURLINGTON, Mass., USA– A design firm working for many of the UK’s leading retailers is using 3D printing technology from Z Corporation to win new business, speed prototyping and expand its service range.

Intent Design, a £1 million boutique firm in Cheshire, designs retail environments – including signage, décor, furnishings, window arrangements and point-of-purchase displays – for clients like Nike, Heineken, L’Oréal, Marks & Spencer, News International, Sony Ericsson, Siemens and T Mobile. These retail environments define the retailer’s brand. Whether sleek counters, stylish merchandise racks or “pencils in pots” for a funky children’s clothing store, Intent Design’s products also attract consumers and prompt them to buy.

“We design things differently and, we think, a little better than our competitors,” said Paul Dodd, managing director at Intent. “3D printing is one example of how we gain an edge. The ZPrinter® 450’s simplicity, speed, colour, quality and affordability facilitate design reviews and help clients to clearly understand what we’re proposing.”