Driving partners

At its most basic, collaboration is no more than dividing a task into sections that different parties with different skills can complete. At this level, it promotes efficiency, but it adds very little value.

Look in more detail at collaboration, however, and it becomes clear that there are opportunities not just to produce results that can't be accomplished in any other way but to bring them to market with a combined expertise that will deliver a vastly better outcome.

It is this approach that

Advanced Design and

used when developing an audio system for the Jaguar C-XF concept car, recently shown at the North American Auto Show in Detroit.

Although a relative newcomer to the automotive audio field, Bowers & Wilkins is one of the most respected names in audio. Many of the technologies coming out of its Steyning research facility turn out to be well-suited to applications for sound in the car. The challenge in the Jaguar C-XF project was to come up with a concept audio system that would not only support proper sound design but match the calibre of Jaguar's interior design.