Face up to emotion detection
A London-based start-up company has developed technology that reads facial expressions to determine a person’s emotional state.
CrowdEmotion’s facial coding software records individuals’ facial expressions using a camera in a three-step process involving expressions, emotions and actions with potential applications in marketing, sales, education, safety, and gaming.
BBC Worldwide has already deployed the technology in a trial to gauge audience reactions to the BBC’s TV output.
Emotional artificial intelligence will frankly trump humans, within my mind, in the next 10 to 15 years if we have anything to do with it
Matthew Celuszak, CEO of CrowdEmotion
Matthew Celuszak, CEO of CrowdEmotion, told The Engineer that the company aims to become the largest online sample provider and dedicated facial coding provider in the world.
He said: ‘There are two elements to understanding emotions. One is actually capturing the biometric signal like the facial code and the voice, the sweat response and the heart rate et cetera… the bigger question is “What does that mean?”
‘It’s very much a data science problem because emotions are super messy, you need to be able to sift through a lot of very unstructured data to come up with clusters, and that’s what we did.
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