Ford to lead data-driven road safety project
Data from connected vehicles and roadside sensors are being used to develop a predictive road safety tool aimed at making urban travel safer and easier.
A consortium led by Ford is developing the Data-Driven Road Safety Tool, which will receive added input from local-authority data to predict the likely locations and possible root causes of potential road safety hotspots. According to Ford, the insights will enable cities to take pre-emptive action to address roads and junctions that pose the highest risks to road users.
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“Soon every new vehicle will be a connected vehicle, and we see this as an opportunity to reduce road traffic incidents and save lives in a significant way,” said Jon Scott, project lead, City Insights, Ford Mobility, Europe. “By collaborating with leading innovators, experts and academics – and with the backing of Innovate UK – we truly believe we can help improve mobility for millions around the world.”
Ford Mobility is working alongside partners including Oxfordshire County Council, AI sensor specialists Vivacity Labs, and Loughborough University’s Transport Safety Research Centre, with support from Transport for London.
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