Geely named as Bloodhound SSC's prime sponsor and official automotive partner

Signed in August, the three-year agreement will see Zhejiang Geely Holding Group (ZGH) provide technical and financial support to the Project, which aims to break the world land speed record in 2017 by travelling on Hakskeen Pan, South Africa at 1,000mph.

ZGH owns Volvo Car Group as well as London Taxi Company and is the parent company to Geely Auto, which has four international research and design centres, employs approximately 10,000 engineers worldwide and has also established universities, further education colleges and technology schools across China.

The partnership will see Geely Auto technology being used within Bloodhound Supersonic Car (SSC); Geely Group vehicles being used in South Africa throughout record campaigns; plus design and engineering support being provided, where required, to help the Project.

Jaguar will continue as technical partner to the Project and its V8 engine will remain the auxiliary power unit used to power the oxidiser pump for Bloodhound’s rocket.