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Big-hearted customers of Brammer, the UK’s leading distributor of industrial maintenance, repair and overhaul (MRO) products, are helping to boost fundraising for Brammer’s chosen charity, Make-A-Wish Foundation® UK.

The donations have been made by customers participating in Brammer’s award winning Partners loyalty programme.

Instead of opting to trade their loyalty rewards for a discount or added value service reward, customers are able to donate the value of their reward to Make-A-Wish – and so far they have responded generously raising more than £5,000.

Jeremy Salisbury, Head of Marketing at Brammer, commented: “We were delighted by the response from our customers and would like to thank them for their generosity. The Partners programme has proved highly successful and it is great that through it our chosen charity is now benefiting as well.”

Brammer has recently renewed its partnership with Make-A-Wish for a third year and is well on the way to exceeding the original £100,000 fund-raising target. Make-A-Wish Foundation® UK grants magical wishes to children and young people fighting life-threatening illnesses and since its foundation in June 1986 more than 5,300 Wishes have been granted.

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