Golf venture
Sheffield-based Break30 has recieved an investment of £202,500 from YFM Group's managed Yorkshire & Humber Equity Fund to take its golf technology into new markets.
Ella Fitzgerald once sang that it don't mean a thing, if it ain't got that swing. But for one Sheffield based high-tech start-up also involved in the world of swing, it wouldn't mean a thing without the capital to back it.
Break30, the company in question, has developed PUTTLAB, an analysis programme that has already been proven to increase the putting skills of professional golfers.
PUTTLAB uses ultrasonic technology derived from the medical industry to map the putting swing in extremely fine detail. The data is then analysed using motion capture software to build a training programme that has been developed over 15 years of academic research in Germany.
The product has already been adopted by Tiger Woods and proven with the top100 golf coaches, and Break30 is now an Education Partner for the Professional Golfers Associations of Europe.
And now, thanks to an investment of £202,500 from YFM Group's managed Yorkshire & Humber Equity Fund (YHEF), the company now plans to work with the European and Global PGA’s to develop structured training programmes around the world for both professional and amateur golfers.
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