HP and Deloitte form additive alliance

Announced at a launch event at HP’s headquarters in Silicon Valley, the new alliance will focus on the integration of HP’s Jet Fusion 3D printing technology into large-scale manufacturing environments. According to the two companies, the joint-venture will help customers accelerate product design, increase production, create more flexible supply chains and optimise the manufacturing lifecycle.    

“No sector of the global economy is undergoing more radical transformation than the $12 trillion manufacturing market,” said HP Inc CEO Dion Weisler.

“Nothing’s really changed much in manufacturing in almost over a hundred years, and it’s time, because there is a better mousetrap out there. There is a meaningful way to make a very good impact on the way companies all around the world design, procure, manufacture and deliver their products”

Recent years have seen 3D printing widely adopted for rapid prototyping, but true additive manufacturing has yet to see widespread mainstream implementation. Outlying cases such as GE’s 3D printed fuel nozzle are the exception rather than the rule, but HP and Deloitte claim that this is about to change, and that additive will take an increasingly larger share of the manufacturing pie.