Mobile apps could boost tourism in Northern Ireland

Dr Peter Bolan, director for international travel and tourism management at the university’s Coleraine campus, said the apps could be used to create site-specific interpretive visitor information for key tourist attractions in Northern Ireland, effectively turning the tourist’s mobile phone into his or her very own personalised tour guide.

Some tourism providers are already using apps to provide tourists with information, but Bolan said the apps developed at the university will provide a more extensive and immersive experience for visitors to key tourism attractions.

’Current apps are really just replicating information already readily available in a variety of other formats, such as online or in guidebooks or brochures,’ he said. ’The proposed apps will use audio and video clips in new and creative ways to provide on-site location-specific information.

’We would hope that by making the information more accessible to visitors, they will be encouraged to explore more and, ultimately, spend more time and money in Northern Ireland.’