Not so simple software
A new survey has revealed that employee resistance to using new CRM software is the biggest hurdle many companies face.
A recent survey conducted by Ramsdean, Hampshire-based Really Simple Systems, a provider of hosted CRM software, revealed that over 80 per cent of respondents regarded employee resistance to using the software as the biggest hurdle they faced when implementing a new system.
The survey questioned 500 users of CRM encompassing SME business owners, directors and sales, marketing and IT managers on their views of the current state of the CRM market and the efficacy of products currently available.
Surprisingly, of the users polled, nearly 83 per cent of respondents said that getting staff to use the software was the biggest challenge they faced.
'Too often companies make purchasing decisions for applications based on features, not ease of use, and then find that those extra features get in the way of usability. CRM adoption has always been an issue and the solution is to make the software easy to use, not more complex. Companies need to make sure that simplicity is as important a factor as functionality when choosing CRM systems,' said John Paterson, CEO of Really Simple Systems.
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