NOW INTELLIGENT PACKAGING IS AS SIMPLE AS PRINTING

NOW INTELLIGENT PACKAGING IS AS SIMPLE AS PRINTING

New Cambridge company to launch process worldwide

A new company has been formed to launch a revolutionary technique for printing electronic circuitry onto packaging using conventional printing techniques. Novalia, based in Cambridge, has filed patent applications for a completely new system to produce simple circuitry that has implications for the packaging, pharmaceutical, retail and leisure industries.

Imagine adding the functionality of electronics to packaging as easily as adding a barcode – and at next to no cost? Imagine turning a breakfast cereal box into an interactive game. Imagine adding safety checks and information to drugs packaging. The applications for this technology are almost endless; anti-counterfeiting, brand protection, pharmaceutical compliance, toys/games, differential marketing are just a few.

For a start-up company like Novalia, the opportunities are tremendous. Equally, the originator of this amazing technology, Dr.Nick Stone, is very aware of the potential dangers in the world market. “Ideas, on their own, have little commercial value and, of course, are vulnerable,” he says. “So, from the beginning, I have been working closely with patent attorneys Venner Shipley, ensuring that each development is fully protected by patents, which then add a clear marketable value to my concepts.”