Number one in advertising

A talking urinal is being used to plug products and deliver drunk-driving warnings to the most captive of audiences by displaying images and a playing a message when used.

The Wizmark “Interactive Urinal Communicator” uses a sensor to detect someone approaching, activating an attention-grabbing display of lights flashing in a pre-programmed pattern. This draws the eye to the graphics incorporated within the waterproof 9cm viewing screen at the base of the urinal. After a period of animation, the display automatically resets itself in anticipation of the next viewer.

The patented design of the lenticular display screen incorporates a number of pictures. The advertising images and promotional text will appear to change from one set of graphics to another as the desperate user moves toward the urinal. It can also play one of a number of pre-recorded audio announcements, or a tagline directly related to the advertisement.