Oxa named autonomy provider for SAMS project

Autonomous vehicle technology specialist Oxa has been announced as the new autonomy provider for the Sunderland Advanced Mobility Shuttle (SAMS) project.

The project’s partners will demonstrate how a next generation, low-carbon autonomous public transport vehicle can integrate into Sunderland’s public transport network
The project’s partners will demonstrate how a next generation, low-carbon autonomous public transport vehicle can integrate into Sunderland’s public transport network - Oxa

SAMS aims to show how autonomous passenger shuttles can better connect people to key destinations within Sunderland while reducing environmental impact. For their part, Oxa will deliver an advanced autonomous Ford E-Transit shuttle.

In a statement, councillor Michael Mordey, leader of Sunderland City Council, said: "The SAMS project marks a significant milestone in Sunderland’s smart city journey, and we are thrilled to welcome Oxa on board.

“This initiative is not just about testing new technology; it's about improving the quality of life for our residents by offering efficient, sustainable transport options. Oxa’s expertise in autonomous vehicle technology is integral to our shared vision of creating a forward-thinking, sustainable transport system for the people of Sunderland.”

Oxa’s autonomous vehicle solutions have been applied across a range of sectors, including shared passenger transportation and industrial logistics. 

Gavin Jackson, CEO at Oxa, said: “We’re taking an innovative approach to bringing autonomy to customers and communities today, and are excited to be getting started in Sunderland.

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