Professional service firms look to GenAI for improved productivity, report finds

The findings, as part of Deltek’s ‘Adopting Emerging Tech: How to Streamline Project Management and Boost Productivity with Generative AI’ guide, show that organisations are prioritising AI implementation to overcome these challenges and drive growth and profitability. 

Deltek found that almost a third (30 per cent) of firms believe that failing to make significant digital transformation progress will result in the loss of market share within 12-months, and that overcoming any barriers to adoption must be done so quickly.

The report found the main challenges to adoption include: the cost of technology (54 per cent), prioritising which technologies are most applicable to the business (50 per cent), and a lack of employee education about trends and how they apply to their industry (30 per cent), according to respondents.

Investing in and implementing AI is seen as a competitive advantage (74 per cent), alongside giving businesses the ability to expand the services they can deliver to the market (74 per cent). 72 per cent of respondents believe that AI will improve their staff’s job satisfaction and 41 per cent believe successful implementation will increase profits.