Promoted content: Why the future belongs to the digital twin

As industrial companies move from designing and creating standalone products to developing increasingly connected smart services and experiences, they face a number of common challenges. They need to innovate at speed as well as coordinate ever-more complex ecosystems of partners, suppliers and customers. And they need to make maximum use of huge and growing volumes of data. In addition to customer information, as new smart products generate insight, businesses have a means to continuously optimise operations and customer experiences. Understanding every process around the lifecycle of every product and asset is essential. It’s also a major challenge. 

Part of the barrier comes from having the insight. A strong majority of professionals who need data for their roles – 70 per cent – say they don’t have access to everything they need. This is before we even consider the challenges of analysing that data. 

The second challenge is around applying that initial insight in a way that can lead to the most impactful outcomes. Digital twin is one of the technologies that can help businesses to apply this insight in new ways. Establishing virtual development and testing as well as remote control can support new data-driven business models and drive new value propositions.