Riversimple to launch new circular economy centre

The Circular Revolution is described as being ‘the first business-led hub in the UK focused on circular thinking’. Designed in partnership with Swansea and Exeter Universities, the £2.3m centre is part-funded by the European Regional Development Fund through the Welsh government, which will contribute over £1.5m.

“It is a privilege to be afforded this opportunity to host the centre and drive circular thinking forward globally from Wales,” said Riversimple director Fiona Spowers. “While there is a lot of enthusiasm for the concept of circular business models, they are hard to adopt and embrace fully. With Circular Revolution’s pilot programme, we are uniquely positioned to trial, test and refine this research on a real small business in Wales, Riversimple.”

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Two programmes of activity will be delivered from the centre, which will be based at Riversimple’s HQ in Llandrindod Wells. The first is an outreach programme for businesses in West Wales and the Valleys wanting to engage with more sustainable products, services and business models. The two universities will be supporting companies in exploring how to embed circular principles into their business.