Study uncovers barriers to adoption of electric vehicles

According to the survey of 4,760 European consumers, only 16 per cent see themselves as potential first movers to buy or lease an electric vehicle, while 53 per cent say they might be willing to consider it, and 31 per cent say they are not likely to consider purchasing or leasing an electric vehicle (EV).

David Raistrick, automotive partner and head of manufacturing at Deloitte UK, said: ‘There is no doubt that electric vehicles are the future of the automotive industry. However, while interest in electric vehicles is growing, with 69 per cent of respondents willing to consider an EV today, current market offerings generally fall far short of consumers’ expectations for driving range, charging time and purchase price.’

According to Deloitte, more than 80 per cent of European consumers surveyed said that convenience to charge, range, and the cost to charge were all key considerations when buying or leasing an EV.

David Raistrick said: ‘Our research shows that there are specific design targets that manufacturers must reach in order to entice car buyers.