Watch on demand: Turning aftersales into a revenue generator with 3D interactive tech

In our webinar on November 28, 2024 Partful CEO Sam Burgess and Tanya Tran, head of marketing, talked about how 3D interactive technology can generate revenue by simplifying the search for parts.

Burgess began by explaining his own frustrations in sourcing spare parts from OEM’s, noting that is rarely easy with buyers like himself often complaining that parts can be difficult to identify, that catalogues are hard to navigate, and that purchasing process can be long and complicated.

To illustrate the point, Burgess explained that over two-thirds of buyers say they prefer to go to third-party sellers to find and purchase their parts, which has real consequences for manufacturers in terms of aftersales revenues. It is also leading to a high frequency of ordering errors and inhibiting customer engagement, thereby damaging a business’s ability to build brand loyalty.

To overcome this challenge, leading global brands, including Lotus, Norton, Maeving and Allett, have worked with Partful to convert their CAD designs into interactive 3D parts catalogues.

Taking things up several notches, Partful 2.0, is now automating this process, allowing all manufacturers to create exploding 3D models that make it easy for buyers to identify parts. This, said Tran, is enabling an intuitive and seamless digital buying experience.

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