Chris Williams from Empire Cycles had been using additive manufacturing components in production for many years, but wanted the opportunity to test it out on a full bicycle product. He contacted Renishaw and explained the situation. The team at Renishaw thought that a standard simple part of the bicycle such as the seat post would be the best fit for additive manufacturing and weight reduction, as this is a known entity and simple enough to validate and test. In order to design the seat post component with less material and weight, Renishaw used solidThinking Inspire to perform concept generation. Inspire allowed Renishaw to quickly and easily generate the ideal part shape in the concept development stage of the design.