Positive feedback: At the wheel of HORIBA MIRA's advanced driving simulator

The automotive industry is currently undergoing one of the biggest overhauls in its history. Not since the Ford Model T and the dawn of mass production has such a shift been felt, with electrification compelling manufacturers to rethink vehicle architectures, supply chains and plant operations. But the sector’s rapid evolution has inevitably brought challenges, not least around the testing requirements for the avalanche of new vehicles coming to market. 

Thankfully, a concurrent and equally rapid transformation has been happening in digital engineering. Advances in design software, digital twins and simulation have seen increasing volumes of work transferred to the virtual realm, where lines of code can be tweaked and tested ad infinitum before physical products are manifested. Where though, you may ask, does this gospel of digitalisation leave the driver? In the haze of  ones and zeros, how can carmakers ensure that driver experience remains holy?