Sell your dream

Anyone with good stylistic design talent, vision, fortitude and a PC, can create a digital rendering to get the industry and enthusiasts excited. We have all seen that far too often.

The key lies in following that vision through. Many of us who read

have either had breakthrough ideas or come up with brilliant solutions to our automotive problems. But in today's climate, the question is, how can we turn our ideas into an industry?

The MC1 is one of these development stories. Without disclosing too much, the car is based on something very real. There are still tucked-away places in the UK pouring cash and labour into long-term dreams. Some of them are visible, and some are not… yet.

I have been fortunate enough to work with many talented engineers and designers in the UK. As the sole designer of the Ford Focus RS, and co-designer of the ST and S-Max, I am consistently impressed with the 'can-do' attitude of the UK auto industry. Having worked with companies such as Tickford, C2P, Ricardo, Concept Group, Mira and many of the dozens of job shops in the Midlands and Essex, I can say there is no lack of high-end expertise.