Ten minutes with Bob Joyce, Jaguar Land Rover

Ahead of his opening keynote speech at next month’s Engineer Conference, Jaguar Land Rover’s group engineering director Bob Joyce answers some questions on the future of the UK automotive sector

TE: Which new technologies or materials will have the most impact on the car industry over the next ten years?

BJ: For Jaguar Land Rover, the answer to this question needs to be considered in the context of the following trends, developments and challenges:

Jaguar Land Rover, like virtually all vehicle OEMs, are developing technology for CO2 reduction. The all new, all aluminum Range Rover and Range Rover Sport with the associated weight reduction and Power Train downsizing are great examples.

These vehicles, however, are also even more capable On Road and Off Road than the vehicles they replace. Jaguar “Project C-X75” also demonstrates how super-car capability can be achieved with Prius levels of CO2. This trend will continue to pose technology challenges and opportunities in materials, electrification technology, control systems, and ever more sophisticated combustion engines. The biggest challenge, however, is to do all this at affordable cost.