Aston Martin goes electric with the RapidE

News

Aston Martin is extending its partnership with Chinese technology company LeEco (formerly Letv), with the companies working together to produce the Aston Martin RapidE electric vehicle.

The new Memorandum of Understanding (MOU) builds on an existing relationship that saw the development of the Aston Martin Rapide S, a vehicle that incorporates the latest LeEco Internet of the Vehicle (IoV) system. According to Aston Martin, the RapidE will now be the first in a line of low-emission vehicles developed by both parties over the coming years.

“Aston Martin are dedicated to developing a range of cars with low emission technologies,” said Aston Martin CEO, Dr Andy Palmer.

“We have been encouraged by the project speed and technical depth shown by Letv in the development of the RapidE concept towards full production. Bringing the RapidE to market by 2018 is an important milestone for both companies.”

LeEco’s primary focus is on consumer electronics and media, delivering branded content in China via smartphones and set-top boxes. Its foray into the realm of electric vehicles is an indication of China’s commitment to reducing pollution in its major cities. The government there wants 5 million electric vehicles on the roads by 2020, and incentives are being offered to drivers make the switch.

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