Electric vehicle design focuses on cutting-edge technology

The automotive engineering firm announced it would be collaborating with green electric car organisation Global Electric Vehicle (GEVCO) to develop two technologically advanced demonstration electric vehicles that appeal to so-called Generation Y consumers.

GEVCO founder and chief executive Steve Woolley said the cars will be designed with insight provided by young volunteer participants drawn from sources such as universities local to MIRA’s Warwickshire base. The vehicles will incorporate cutting-edge technology ranging from lightweight, recyclable materials, plus next-generation powertrain and energy-storage technologies.

The company plans to begin building two demonstration cars next February and eventually develop international commercial partnerships to sell the vehicle concepts through a ‘white label’ business model.

GEVCO believes this method will dramatically reduce the cost and risk of entry into the competitive e-motive sector and allow international corporations to ‘own brand’ and sell a range of affordable vehicles in any territory.

Woolley explained: ‘The Gen Y and iPod generation are looking for something that fits their lifestyle. So rather than us trying to be the GEVCO car, this could have a brand on it that this group associates with so it becomes part of their whole lifestyle.’