Lotus to go green with all-electric announcement

The announcement from the Hethel-based sports car manufacturer forms part of a wider initiative at Lotus to transform the business, brand, and results by 2028. In a statement, the company said it is already ‘sparking a new generation of Lotus cars, which will lead to an increase in vehicle sales worldwide.’

Lotus unveils first all-electric British hypercar

Factory move to create up to 125 jobs at Lotus Cars

“We’ve done some things very, very well over the years but we haven’t been able to turn that into a sustainable business,” said Matt Windle, MD, Lotus Cars during a global virtual conference. “What we need to do is find a blend of what we know we do well. That will lead to broader appeal amongst a global audience that will lead to more volume and profit which in turn leads to more commercial success.