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JLR maps out bumpy road to net zero

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JLR’s CEO has unveiled a new global strategy for the company, with major restructuring and potential job cuts ahead as the brand transitions to electrification.

In a lengthy press release and 20-minute virtual presentation, Thierry Bolloré set out the company’s ‘Reimagine’ plan, drawn up since the Frenchman took over the top job in July 2020. The former Renault boss has been charged with turning around the company’s fortunes, particularly those of the Jaguar marque which now faces a rapid evolution to become an all-electric brand by 2025.

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The first full-electric Land Rover will launch by 2024 and by the end of the decade all Jaguar and Land Rover models will be available in pure-electric form. Over the next five years, Land Rover will launch six new all-electric variants and by 2030 JLR expects 60 per cent of new Land Rover vehicles to be zero-emission. Around £2.5bn per year will be invested to ease the path to electrification and develop connected services, with the company aiming to be a net zero carbon business by 2039.

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