Seamless door-to-door ridesharing aims to change private car use
A project due to start this summer aims to lure motorists away from their cars and onto a Demand Responsive Transport Service (DRTS).

Funded by EPSRC and led by Rym M'Hallah, professor of systems engineering at King’s College London, the three-year project will develop a door-to-door ride share service through the development of novel algorithms that optimise routing and scheduling integrated with dynamic pricing.
“This project aims to make DRTS more attractive, flexible, accessible, available - in rural areas - and inclusive,” said Prof M’Hallah. “It will reduce congestion, accident risks, emissions, and pollution-related health issues. It will improve life quality by connecting people at a reasonable fare.”
DRTS aims to overcome the limitations of services such as Dial-a-Ride, which relies on large subsidies from local councils and the Department for Transport, lack route planning flexibility and cannot manage high demand.
To this end, the project will develop a scheduling and routing optimisation algorithm for a fleet of green vehicles that can provide instant accept/reject decisions on journey requests from riders. To do this, the algorithm will anticipate potential future demand and be continuously globally optimising schedules across the fleet in the background.
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