The need for communication during the depression

In the current climate of economic hardship, one North Staffordshire company, Robin Engineering Services, is translating the successes of other companies into profit for itself - as director Judith Pegg explains:

“Many companies are looking to boost their sales in overseas markets to offset the downturn in UK activity.  When their efforts are successful and they sell a machine or machines, then they are obliged to supply operating and maintenance instructions in the language of the country where it is going to end up.

Very often, the export salesman will do the deal with a company director or other highly placed individual, and more often than not this person will have, at minimum, a working grasp of English.  However, the man on the factory floor who will actually operate the machine will not have the same knowledge and his English may be limited to a few, half remembered phrases from the latest pop song.”