Trademark fees cut

Businesses are to get a break on the cost of filing for a trademark, thanks to a reduction in fees by the European Union's (EU) trademark office.

In a measure of the EU's strong growth prior to the financial crisis, the demand for EU trademark rights has increased in recent years, creating an unexpected budget surplus.

Despite an initial cut in fees for trademark registration in 2005, the EU's trademark office has a cash reserve of more than €300m (£271m), which is not permitted under its non-profit status. After lengthy discussions, EU countries have agreed to slash fees once again – this time by 40 per cent.

Set up in 1996, the trademark office is funded entirely through fees paid by the businesses that use it. To date, the EU has registered more than 500,000 trademarks for businesses all over the world, prohibiting other companies from using the same names, symbols and mottos.

Trademarks are valuable to businesses because they set a company and its products apart from others. They are also helpful to consumers, showing the merchandise is genuine – not an inferior imitation.