How Crayola uses data to deliver the perfect crayon

Crayola relies on a data-driven culture of continuous improvement to enhance the quality of their crayons— not to mention their markers, paints, modelling clay, and other products—and they trust Minitab Statistical Software to analyze that data. “We start with the assumption that everything we do, we can do better,” explains Gary Wapinski, vice president of manufacturing. “And that’s why Minitab is key—it helps us understand the statistical analysis and lets the data reveal where we need to go.”